It can be frustrating when your sponsored posts don’t generate views and engagement. The problem can continue for a long time despite your best efforts.
This is a problem that many content creators face. Creating content is not a walk in the park because you have to invest time and money. Brands become dissatisfied when influencer marketers’ material fails to gain momentum, and as a result, they may cancel their contract with them.
The good news is that you don’t have to worry anymore, as this post will tell you how you can give your sponsored posts some extra traction and generate traffic that your sponsors desperately need.
Relevant keywords in your niche topics
It is extremely important to identify a topic in your niche and create content around it. If your niche is hotels, you should narrow it down to a specific topic in this industry. You can do this by doing a quick internet search to find out what people search for about hotels.
For example, you’ll find that some people want to know about the most expensive hotels, the fanciest hotels and more. You can also check “searches related to” on Google, a section located at the bottom of the search results to get more clues about what you want to type about hotels.
You can also use keyword research tools like Ahrefs, Keyword.io, Google Keyword Planner, or SEO Book’s keyword tool to get SEO keywords or competitive intelligence tools to see what your competitors are doing and the relevant keywords they are using in their content to drive traffic to your site. You can use similar words in your sponsored post. Sponsored posts accept favorite anchors, even write my essay for me for free.
Do regular keyword research to make sure you target the right ones and not miss out on Google rankings.
Use keywords correctly
Since you now know the keywords, the following step is to maximize their effectiveness. Here’s how you can use a set of keywords:
Long-tail keywords are less competitive, resulting in fewer Google results. They are also easier to rank for.
Put relevant keywords in titles: This helps Google crawl your page faster when you have keywords in titles and determine if your sponsored post is relevant to your audience or not.
Place keywords in the top 100 words: Placing your keywords in the first 100-150 words helps Google understand what your sponsored post is about much faster.
Create buyer personas
Understanding the concept of buyer persona will help you create engaging content because you know your audience’s needs. An content that connects with the target audience inspires people to share it, improving search rankings.
Write long sponsored posts
Blog posts can be as short as 50 words and still rank well over 1,000 words. However, articles that are longer and more detailed tend to rank higher.
A long publication is 1200 words or more. A post with 1500 words is a good target length and high-quality, unique content covering a topic specific to your niche.
Also, long posts are beneficial because they gather more backlinks and are more shareable than shorter ones, making your site the best of its kind.
Improve your page loading speed
Website visitors quickly leave a web page that doesn’t load in about 3 seconds, and your page load speed is a key ranking factor in Google.
Do your sponsored posts have a body and featured images? This text describes your photo and helps visually impaired people and Google understand why you added it to your post. The alt text should have your keyword.
You’re missing a crucial part that can improve your Google rankings when you don’t put that descriptive phrase in your images.
The URL of your sponsored post should be short and descriptive because it helps the search engine parse the page faster. These short keyword-rich URLs without sub-folders are clear and highly competitive.
Increase CTR in SERPs
Google increases search results with higher CTR on the search engine results page (SERPS). The following are ways to increase the CTR of your sponsored post:
- Featured Snippets:When you look at the organic search engine results, the first is the ads and the featured snippets immediately below them. They provide a direct answer to the user’s question, so their other name is answer boxes. Featured here means brand exposure in search results.
- Engaging title:Add numbers and emotional adjectives in your titles to grab attention.
Some bloggers may mention your content, but they don’t link back to you. These content creators are not helping you, and you are missing out on Google rankings. However, when you search online and find such mentions online without links, you can contact them and ask them to add a link to your article or site.
You can still link internally to your other posts on your website and guest posts on other sites and social media platforms. You can still let other bloggers know about your particular posts relevant to their content.
This will significantly improve your Google rankings
Share on social networks
There has been a lot of debate about whether content shared on social networks impacts SEO. However, the social engagements your sponsored posts generate can change the Google ranking of your website.
Create a significant following on social networking sites and share your material with your followers and admirers. You can still use inexpensive social ads if you don’t have a good follower base.
You can also share your content on other platforms, such as industry-relevant social media groups, SlideShare, Pinterest, and Scribd.
Creating sponsored posts is costly and time-consuming. However, creating unique, high-quality content can help generate traffic and visitors.
The publication has reviewed ten amazing ways to get sponsored posts in front of your readers and improve your site’s Google ranking.
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