Most recently in Shanghai, a company flew less than 1,500 drones and developed a large QR code. People who attended the event were able to capture the theme with their smartphones and download games. This communication operation was successful in this country where QR code is widely used.
1,500 drones in the sky over Shanghai
Drones can have many applications such as terrain surveillance, aerial photography, distribution of materials, transport of organs or pollination of crops. However, these machines can also be used Organize night shows In the sky. In July 2020, South Korea used these unique ways to communicate the importance of wearing a mask during these epidemics.
Singapore media reported Motherhood In a post from April 20, 2021, an event of this type recently took place in Shanghai (China). Sujo Unims flew 1,500 drones in the sky From the city. Ambition? Allow large numbers of visitors to point their smartphone and access games to download online. The event took place in the “Bund” (外灘), one of Shanghai’s historic boulevards, where many European-style and / or colonial-era buildings are located.
An effective communication plot
The show in question revolved around the hit mobile game Princess Link Re: Dive Released in Japan in 2018 and in China in April 2020. So it was to celebrate the anniversary of the game’s release in China. The drones performed Different dances Displays game characters, different messages, game logo and of course the QR code. I was able to go to a website with more information and use this link to download links. This function a Contact feet It’s like a spectacular ability because tens of thousands of people have used the popular link.
I must say that China is one of the countries in the world QR codes are widely used, Even in times of crisis. At the beginning of the Govt-19 epidemic in February 2020, the Chinese government developed a new QR code system with different colors. Depending on the code assigned, citizens will be asked to stay at home longer or shorter, which is one way Fight the spread of the virus. Apparently, this system is subject to severe criticism for its dictatorial nature.
Here are some pictures of the show in Shanghai:
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