Despite the complaint on Facebook Anti-competitive practices, The social network is approaching its subsidiary WhatsApp. Encrypted messaging, hitherto isolated for the relative security of users’ personal data, will provide additional information to its parent company. Reconstruction users will not be able to use the platform from February 8, 2021.
From now on, all users will have to agree to share WhatsApp with Facebook, Messenger or Instagram (Facebook’s subsidiaries) along with their phone number, data about transactions or their IP address (which can be used to find them).
Information we share with other Facebook companies, including your account registration information (such as your phone number), transaction data, service related information (sic), and information about how you communicate with others, including companies, when using our mobile device , Information about your IP address ”, thus referring to WhatsApp Frequently Asked Questions.
WhatsApp, Future Customer Relationship Platform?
For Facebook, this development is significant. Unlike its Facebook and Instagram platforms, which receive their revenue from targeted ads, WhatsApp makes very little money, especially due to its encryption.
To turn this into a lucrative asset, Facebook now wants to use WhatsApp as an interface For companies, Have the opportunity to pay to interact with their customers, for example within the framework of after-sales service.
With this new update, Mark Zuckerberg’s company will be able to create a global offer by supporting a product’s ad (on Facebook or Instagram) and using WhatsApp as a watch interface for advertisers. Customer relationship.
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