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Nintendo is growing faster in Asia than in North America or Europe

Nintendo is growing faster in Asia than in North America or Europe

In an investor question-and-answer edition, the head of Nintendo revealed that the company’s success in Asia is growing faster than in North America or Europe.

The sales figures for the last financial year show it NintendoOutside Japan, the Asian market is growing faster than in Europe and North America. This look has made the Asian market as valuable to Mario and Zelda makers as its Western counterparts.

It’s been almost three years since the Nintendo Switch was launched as a brand new system, and at that time it was largely unchallenged. A smaller, cheaper version, the Nintendo Switch Lite, hit the market in 2019, and although it did not explode in sales like its predecessor, it was no doubt added to the success of the switch era. Two versions. Switzerland’s rule since 2017 has benefited Nintendo dramatically globally.

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Related: Nintendo President publicly congratulates Sony on the launch of PS5

Create MCV / Nintendo Chairman Shundaro Furukawa summarized a question-and-answer version that answered investor questions. One question in particular refers to Asian markets outside Australia, New Zealand and Japan, which are considered a region by Nintendo. Sales were up 152 percent in the previous fiscal year ending March. By comparison, sales increased by 61 percent in the United States, 67 percent in Japan and 72 percent in Europe. With this massive success, Nintendo had to adjust its marketing strategy to meet the growing demand in these countries.

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Screenshot of Super Mario Galaxy 2 for Nintendo Week.

Another important change that has taken place in this market since the release of the switch is that it has expanded to cover the mainland of South Korea, Taiwan and China. This expansion helped boost sales by 6.7 times over March 2017. Individual games have also increased profits by attracting particular attention with Furukawa Ring Fit AdventureFame in China. The game has already raised impressive sales numbers for Nintendo Switches in the region.

With the hype and excitement surrounding the PlayStation 5 and Xbox Series X releases, it’s easy to forget that there is another titan in the industry that still commands the loyalty of many gamers. Although the switch is over three years old, it continues to perform well, and has even improved in some markets, as described in this investor question and answer version. There is no doubt that Sony and Microsoft will reduce Nintendo’s profits this year, but this will not be as significant as originally expected due to delays in executing orders for new consoles. It will be interesting to see how NintendoProfits for the next financial year will be affected due to the new competition.

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Source: Create MCV /

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