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Language learning applications make their way. They have grown by 60% in downloads. - Yucatan Times

Language learning applications make their way. They have grown by 60% in downloads. – Yucatan Times

Mexico City (Milenio Diario) – The transition to a life with long distance services is just a few factors that have been established in the daily lives of many people around the world for a few months now. Therefore, it has become necessary to modify these models in all areas. Online study alternatives are no exception; In this scenario, digital language course sites face a health emergency.

Some language study applications in the country during epidemics have increased by up to 60 percent. Deolingo, The most popular language learning platform, recently raised $ 35 million from investment management firm Durable Capital and emerging global stock company General Atlantic.

The U.S. application, born in 2011, reached $ 183 million; The platform, which has more than 500 million downloads, will use the capital to stimulate its investment in research and development worldwide, with a 100 percent increase in revenue over the past three years. Statistics from the Competitive Intelligence Unit (CIU) show that some language research applications in the country have increased by 60 percent with the epidemic.

In an interview with the MILENIO newspaper, Tania Domenzine, Head of Personnel Recruitment and Development English first, Explained “English has been identified as a compulsory subject in most Latin American countries. Only 10 percent or less of schools offer language classes. ”.

According to the EF EPI 2020 study on English proficiency, Mexico moved up from 57th to 82nd place out of 100 countries listed this year. Venezuela and Colombia have also surpassed the country, the report said. Domansen said the use of technology for these services has proven to be motivating for some. Only 10 percent or less schools offer language classes.

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In this nerve, Polyglot, Chilean language learning startup has seen growth of up to 100 percent in its activities. In an interview with MILENIO, Jose Sanchez, co-founder of the program, explained that the program, which was born with classes in the restaurant, needs to adapt to the new reality and use technology to continue its operations.

Sanchez noted that people are trying to take advantage of the time they are trying to learn something. We have found that education does not stop, all online education has grown in different areas, but one of the most increased areas is language. “Between 2019 and 2020 we have achieved one hundred percent growth. With this new product, people have come in large numbers.” The company currently operates in Chile, Peru and Mexico, with a 75 percent increase in its results over the latter period.

Sanchez said there has been a greater interest in women learning other languages ​​as the number of clients has increased by 65 to 70 percent. Currently, 90 percent of language applications are in English.Today the female market is so empowered that joining staff in any field takes their personal development very seriously, and languages ​​are its core part; This is the most significant trend we have seen this year. ” Currently, 90 percent of the demand is for English, although French, Italian, German and Portuguese options continue to improve.

Yucatan Times
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