(ETX Studio) – Fashion Revolution Day on April 24 aims to challenge fashion brands with the hashtag “#WhoMadeMyClothes”. This is an opportunity to check the labels of your favorite clothing and think about your own consumption. Today there are applications and websites that verify and encrypt this information, as well as the impact on the environment, working conditions or animal welfare for greater transparency. Overview.
The SloWeAre platform acts as a label for brands that want to engage in more responsible fashion. To be included in the site’s database, brands must meet a certain type of specification, especially “working conditions that respect people and the environment”, “collections made primarily of environmentally responsible materials and environmentally responsible”, “a reasonable product”, or even “social content”. Important detail, it is not a question of labeling an identity without subsequent verification, but of checking the maintenance without fail. Named brands include Les Zubones de Louison, Blue Tango and Seats de Pilates.
> Site: Slowware.com.
Good on you
For many years now, the Good on You app has been helping consumers learn more about their favorite brands in terms of environmental impact, animal welfare and working conditions. Fewer than 2,000 brands ranging from 1 to 5 have already been listed and rated, and there are many major brands such as luxury homes or less popular brands, however they need to be known. It is enough to meet everyone’s expectations. In addition to the rating system, Good on You provides a descriptive text for each brand and engages in regular updates. Download for iOS and Google Play, and also available online.
> Site: Goodonyou.eco.
Clear fashion usage analyzes brand obligations according to four categories: environment, animals, humans and health. Several criteria are analyzed to obtain a score of 100, including management of unsold items, water pollution, wages, control of used items or animal suffering. The program does not stop there because it also provides an overview of the origin of clothing production. It should be noted that the application has recently been enriched with a new feature, which can obtain this information by scanning the clothing label. Download on iOS and Google Play.
> Site: Clear- fashion.com.