In a recent interview with Edge, Bill Spencer, Xbox boss, reiterated Game Pass is a standard service அதுவா This is not Microsoft’s only focus Regarding its marketing strategies.
In the interview Spencer talked about the future plans of the Xbox division, in which Game Boss will play a leading role, but this will not be the only goal that Microsoft will pursue.
“Do I like or imagine the future where all Xbox users will be Xbox Game Pass subscribers? No. I want people to be free to make their own decisions. Some people want to buy all the games we publish and create their own library,” he said. Said Spencer.
In the same interview, Spencer responded to critics of the Xbox Game Pass, explaining that it is not a standard business model, i.e. Sony’s Shawn Layton and Jim Ryan, as a subscription service that guarantees a steady return. .
“Subscriptions ensure you have a good steady income. And this is important for any business, and it will increase the sales peak of some of the retail games that have been released,” Spencer explains.
“For this reason, our strategy is a combination of many components. One does not exclude the other. Our business is not based on a single number.
Spencer had already said in an interview with Axios that the Xbox Game Pass was a standard business model, and on that occasion explained that this service was not the only development component of Microsoft’s gaming division.
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