Video sharing platform TicTac is gaining popularity as more and more users are downloading the application on Android and iOS platforms. Interestingly, the popularity of the app has not been affected by the recent legal woes in the United States.
Data submitted by stock apps indicates that in September 2020, TicTac recorded 23.21 million downloads in the top ten countries. The United States recorded the highest number of downloads at 6.1 million.
The research examined TickTalk downloads from the Apple App Store and Google Play worldwide in September 2020. The United States had the highest downloads on the App Store at 3.79 million. Elsewhere, Brazil has 3.08 million downloads from the Google Playstore platform.
Tic Tac Toe was not popular with the United States ban
Since the beginning of Tic Tac Toe, it has been popular among the youth. The app’s appeal allows users to create, share and view content based on lip-syncing, dance, comedy skits and other physical activity. Although re-released in 2016, TickTalk became popular in 2018 and 2019 after the parent company launched strategic marketing targeting young content creators.
TickTalk has evolved into a go-to launch pad for memes and internet culture since its inception. It took the United States by storm, much to the surprise of many social media players. The application is now available in 150 countries with support for 75 languages.
Despite facing the possibility of being banned in the United States, the country is still a leading market for application by September. Tic Tac Toe is being investigated by United States authorities for allegedly sharing user data with the Chinese government. However, TickTalk operations will continue after US President Donald Trump gives the nod to the deal with Oracle and Walmart. The deal is a 20% stake in TicTac Global. The company is headquartered in the United States.
Furthermore, the United Kingdom has begun research on how the app uses data. There have been growing concerns about TikTalk in the wake of the app’s growing popularity. This year, the popularity has grown due to the coronavirus pandemic that people are looking to escape from the boredom of lockdown.
Other factors that contribute to the global popularity of TicTac
Although TickTalk is a popular global application, it has a strong focus on localized content. The app often runs local competitions and challenges and captures local trends using local hashtags and languages. Additionally, the app influences local trending hashtags to point items for content creators. This capability allows the app to utilize local trends and create viral content for the app.
Worldwide, the application has received the approval of many celebrities, so it runs download numbers. This app has an existing paid partnership with many celebrities that they promote to local audiences.
With the privacy issues facing TickTalk in the United States, the application is now competing with social media players such as Facebook, Instagram and Snapchat. As TickTalk continues to grow, platforms like Facebook are emulating some of its features. For example, Facebook launched Lasso, an independent video-sharing app in November 2018, with the goal of capturing TickTalk’s flagship market. However, the stage did not stand.
Facebook has a reputation for cloning popular social media apps that are considered competitive. Despite the closure of Lasso, the company has succeeded in adding popular features from rivals to Instagram and the regular Facebook app. On Instagram, Facebook has released a reels feature that reflects TickTalk.
With the popularity of TickTalk, leading global brands are now considering the platform as an advertising platform. However, other brands have expressed skepticism about the popularity, as it is not known if it will last long.
The popularity of TikTalk is surprising but it is not guaranteed to reach the level achieved by other platforms like YouTube. To maintain its popularity, TikTalk must continue to innovate and find new ways to engage customers. In addition, the platform needs to be made more marketing-friendly in order to keep the TicTac brand application as a social network.