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The developer explains why Nintendo stops selling Super Mario 35 games

The developer explains why Nintendo stops selling Super Mario 35 games

According to this writing, it is April 1, 2021. This date means games released or offered as part of the 35th anniversary of Super Mario Brothers. Nintendo no longer offers physical and degraded versions. If Kyoto never explains the limit for this temporary game, it can be sold indefinitely, although one developer claims to know it. According to him, it is very simple.


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American site Wise Recently published an article, its angle is to determine why Nintendo has not stopped selling many of its games. As some have assumed since the announcement of the provisional sale of these titles, the manufacturer is deemed to have relied on this limited availability, which would not have been possible without a guarantee of fulfillment of the act of potential buyers. Stock. However, this is what Wise said by a developer behind several switch games, who asked him to remain anonymous:

They have data showing that sports publications (players) are on the wishlist. Fear of missing something created by Nintendo helps them make sales. Well, that’s what they think.

Fear of having more difficulty getting a game would then be the lever Nintendo uses to sell its products for nostalgic players. As a reminder, Super Mario 3D All-Stars and Game & Watch: Super Mario Brothers. Nintendo does not officially offer the box and eShop today (the Cam & Watch is apparently not a dematerialized product). Resellers of physical versions can sell shares as long as they last. For its part, Super Mario Brothers. 35 is no longer accessible.

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Don’t wait any longer

According to analyst Maurice Garrett, who was interviewed by Wise, this Nintendo strategy is twofold. On the one hand, it creates a sense of urgency among consumers who do not want to lose the desired product, as mentioned above. On the other hand, its strange or negative aspect attracts media attention. As a result, people usually talk more about these products, which gives them more visibility and therefore helps them stand out.

But since we are talking about Mario Games, one of the most popular video game licenses here, one can only imagine that visibility and demand would have been better despite the more “traditional” marketing. Since Nintendo has not released sales figures for these various products, it is difficult to know whether this strategy has worked. But it is an undeniable fact that the limited availability of these products makes people talk. If things work out better for Nintendo, then it should come as no surprise that they will do the same thing again. Whether players like it or not.

What do you think of these explanations? Do you think they will catch on? Did you buy one or more of the Super Mario 35 products for fear of losing your chance? Tell us all in the comments below.