According to a 2018 study by Google, the number of touch points during the customer journey has doubled in just a few years. This means that shoppers do a lot of research to find out information about products before they buy them. For businesses, managing product information carefully and accurately is something that Product Information Management (PIM) can help with.
In concrete terms, it is a technology that makes it easy to centralize and process marketing data for its products.
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In his latest e-bookDn’D, an agency specializing in consulting, design, development and support for business platforms, discusses the key principles of PIM and the possibilities this solution offers.
Why choose a PIM solution?
BIM has various benefits for businesses. Among them, the fact that product data is centralized in one place. This avoids updating multiple files, reducing the risk of error. Data enrichment and automated data output are key features of this technology, saving valuable time on a daily basis.
This solution also creates significant productivity gains as it consolidates redundant processes through fully automated workflows. It benefits all teams: sales, e-commerce, marketing… In this white paper, Dn’D Agency reviews all the specifications of PIM and how it works.
This technology can be used to deal with many changes such as the internationalization of sales. To succeed in winning customers in new markets, product data must be translated appropriately, taking into account the cultural context of each country. They should be checked and updated to ensure consistency. Many PIM solutions offer links to translation agency tools.
At the same time, PIM is useful for companies with very high e-commerce return rates. In some cases, the quality of the product description turns out to be one of the definitive causes of this problem. They should be well-written and comprehensive to better guide buyers in their decision-making.
In this eBook, Dn’D reduces all cases of using agency PIM. It can be a solid tool for fast-growing domestic digital teams or those using multiple channels.
Steps to follow for a successful PIM program
Each PIM project is implemented in a unique environment and has its own specialties. However, five main general steps can be identified starting with a requirements analysis. It should include several elements: advantages and pain points of all the processes used, business opportunities of your company, development capabilities in terms of human resources, sales channels for the target, etc.
Then you have to choose a solution. It should take into account, but not limited to, the requirements related to its field of operation. The feasibility of integration should be reviewed and take into account the target ambitions of his company. In this white paper, Dn’D Agency has listed all the aspects to consider.
By purchasing this eBook, you’ll discover the other three phases of setting up a PIM, along with tips for each phase:
- Change management.
In the last part, Dn’D Agency explains how to effectively manage and promote its product catalog. Discover all his advice and make your PIM project a success Download the free eBook.
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