This year’s John Louis Christmas commercial features the voices of British singer Celeste, who performs his own song during a two-minute commercial.
The singer helped retail tradition by writing the original song for the festive ad, which included a song that had already been released in previous years.
‘A Little Love’ is the way to create the background for this year’s John Lewis ad, which aims to highlight and promote acts of kindness.
About m 1 million will be donated by shop partners to charities that support families in local communities.
Charities will use these donations to provide food, comfort, emotional support and advice to at least 100,000 families.
Every once in a while a little romance is downloaded, leading to a 10p charity campaign from each download.
You can watch this year’s John Lewis ad here from 7am.
Who is Celeste and what other songs does he sing?
Last year, Celeste Waite won a Brit Award, and in January of this year she was crowned BBC Music Sound 2020.
Adele, 25, joins the likes of Heim and Ellie Golding, who topped the Sound App list in previous years.
BBC reports that Celeste was in Los Angeles and grew up in Brighton, where he began making music as a teenager, while working in pubs and charities.
Sires wrote his first song at the age of 17 to pay tribute to his Jamaican father who died of lung cancer a year ago.
Celeste signed on in 2018 to register the label as Polydor. His hits include Single Stop This Flame, Lately and Strange.
How To Download John Louis Christmas Advertising ‘A Little Love’ by Celeste from 2020
Each time the track is downloaded Celeste and his record label will donate 10p to the Polydore campaign.
Track downloads through Apple Music or Google Play.
You can listen to Celeste’s fans and those who want to hear more of his music through Spotify.
Bookmakers are already tapping ‘A Little Love’ to become Christmas number one.
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