Influencers can turn their audience into “super followers” and receive exclusive content for $ 3, 5 or 10 per month.
Twitter on Wednesday paid subscriptions to some accounts, a new tool for paying content creators, at the center of a strategy to expand its audience and reduce advertising revenue.
Influencers, for example – cosmetics or sports professionals – can provide their audience with “super followers” (“super subscribers”) so that exclusive content (advice, stories, reviews, etc.) is available by subscribing to their account for $ 3, $ 5 or $ 10. “As a super follower, you can participate in conversations that are only accessible to other paid subscribers.”, Esther Crawford, product director of the social network, said in a statement released Wednesday. In the future, Twitter will add the opportunity to provide exclusive “spaces” (audio rooms), newsletters or anonymity for subscribers. “Don’t worry, public tweets won’t go away”, She mentions.
The San Francisco-based company does not initially take more than 3% of revenue. When a creator earns more than $ 50,000, after the commission of the mobile operating system (Apple for iOS or Android for Google), the site’s share increases to 20% of revenue. This feature is being introduced in the US and Canada to a limited group of creators who own an iPhone or iPad (Apple). It should gradually be extended to Geography and other dominant systems (Android).
Last May, Twitter released its “Dip Jar”. In June, the site introduced paid subscription offers for users in Canada and Australia who want access to practical features.
For about $ 3.50 per month, these paid users can access bookmarks to store their favorite tweets in categories, with a convenient “read” mode and, above all, a “cancel” button, to see their tweets before sending. That is the ultimate and possible change. The California team is looking for ways to generate revenue without disrupting the fluidity of the service with more advertising. It has over 200 million active users.
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