Previously, Apple only said it would compete Google BrowserMicrosoft Windows on smartphones Android and PCs to pique the interest of developers.
Apple’s competitors were a major issue at the top level Hopeless experience with epic games Earlier this year, Apple argued that it did not have a monopoly on its store, and that its App Store competed with other gaming sites that introduced Epic Fordnight, the Epic processor that Apple had banned from its store.
At the time, the company did not list gaming hardware as a competitor in its SEC filings.
In the end, the judge ruled that Apple did not have a monopoly on the “mobile game transactions”, but ordered the company to change its business practices and allow developers to incorporate payment methods that Apple did not manage. Epic Games and Apple Judgment on appeal.
Apple’s annual filing update also reflects how much money the company makes playing on its phones and tablets.
According to the court ruling in the Epic Games trial 70% of App Store total sales It comes from gaming apps created by less than 10% of App Store users.
Apple is increasingly responding to the needs of gamers when it comes to product decisions. In September, Apple released the new iPhone 13 Pro models with screens that can increase the update rate, which is a popular feature among gamers.
Total sales of the Apple App Store in 2020 were over $ 64 billion. According to CNBC analysis. Apple makes more money playing games than companies like Microsoft and Nintendo. Activation Blizzard And Sony, The Wall Street Journal published the news earlier this month.
Apple has warned investors in its annual filing that it will have to make further changes to its App Store, which could reduce the number of downloaded apps and Apple’s commissions.
In a filing with the Securities and Exchange Commission, Apple said it was “subject to lawsuits and inquiries related to the App Store, which may have led to changes in the company’s business practices and may lead to further changes in the future.”
Apple receives 15% to 30% of paid software downloads, in-app purchases and subscriptions sold through third-party apps in its App Store.
Part of Apple’s App Store services business is revenue of $ 68.43 billion in fiscal year 2021, up 27% year-on-year. Apple does not separate revenue from components of services including subscriptions, extended warranties and advertising.
According to Apple, revenue in the service business increased last year due to the growth of advertising, the App Store and the cloud. However, Apple has warned that its advertising business could be affected by additional research by other technology companies.
“For example, the company generates revenue through licensing agreements with other companies, providing its search services on the company’s sites and applications, and some of those agreements are currently subject to government investigation and legal action,” Apple filed.
Although Apple does not name it Google, it has a lucrative license agreement under which Google will be the default search engine on iPhones. The judiciary has cited “public estimates” that Google will pay $ 8 billion to $ 12 billion annually to Apple as part of the deal, part of a no-confidence motion. Against Google.
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