Podcast is like innocent content. However, experts suggest that these materials may allow other people to track listeners.
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A man listens to an iPod MP3 player through earphones on August 17, 2005 in Sydney, Australia. Research conducted by the National Acoustic Laboratories, to be released by the Australian Federal Government today, found that 25% of people who use iPods or other portable music devices suffer from hearing problems due to listening to their players. “High and damaging” levels.
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In fact, the podcast considered the ecosystem to be an anti-tracking platform. Content creators release their presentations via RSS, a 1999 free technology. Platforms such as Apple Podcasts, Castro and other podcasts release content into easy-to-use applications.
Users are safe because most apps, including podcast makers, do not share their data with anyone. However, right now this is changing due to a lot of advertising companies.
How Advertising Changes the Podcast Industry
According to IABMost advertisers expect to spend over $ 800 million on podcasts by 2020 this year. Some companies are creating ways for advertising companies to provide customer data, persuading them to spend even more.
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The visitor listens to music with headphones while testing a new HTC device during the first day of the Mobile World Congress 2013 on February 25, 2013 at the Fira Gran Via Complex in Barcelona, Spain. The annual Mobile World Congress hosts some of the world’s largest communications companies, with many unveiling their latest phones and gadgets. The show runs from February 25 to February 28.
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According to Next web‘S latest report, adding tracking URLs to ads, using IP addresses to identify users and deleting RSS, which helps proprietary platforms that are already tracking their users.
Podcasts can release your personal data
Downloading a podcast may result in some leak of your personal data. Anyone who hosts the file can log in with the date and time of the download, IP address, used podcatcher (app) and even locate the device used.
Advertising agencies, on the other hand, may use podcasts to target listeners according to the content of the podcast. Advertisers know which podcasts actually drive consumers. Currently, ads on podcasts are not personalized because there is no way for companies to compare advertising with a specific user.
However, this type of advertising is still possible, especially when RSS is completely removed.
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Written by: Giuliano de Len.
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