Pinterest breaks daily download record due to consumer interest in iOS 14 design ideas – TechCrunch

The Excitement The ability to customize your iPhone home screen after the release of iOS 14 is paying off for Pinterest. According to a new third-party assessment, Pinterest’s app has risen to record daily downloads and the top charts of the App Store as users want iPhone design inspiration – for custom icons or photos to match their new widgets for wallpapers, for example.

App Store Intelligence Company Optopia He was the first person to notice the impact of the iOS 14 customization trend on Pinterest’s downloads. According to its data, Pinterest saw the highest daily downloads on September 21, recording the highest number of 616,000 new installations worldwide.

Another third party estimates that Pinterest’s daily download record was actually broken the day before.

App Store Market Intelligence Company Sensor tower With about 680,000 global installations registered on both iOS and Android instead of 616,000, it is close to Optopia’s estimate for September 21st.

But Censor Tower data shows that September 20 was the record for most daily downloads. (Or, at least, this is the highest since January 2014, when the sensor tower app started tracking download data).

On September 20, the company estimated that Pinterest’s app had produced 800,000 installs worldwide on iOS and Android. This represents a 32% weekly growth from the 607,000 installations seen on September 13 – just days before the release of Apple’s new mobile operating system iOS 14 worldwide.

In addition, Pinterest moved up from 47th place in the top free iPhone charts in the US on Friday, September 18th, to 7th place on Sunday, September 20th. It peaked at 6 on Monday, September 21st. – A person who agrees with optopia data. The app may have briefly touched the No. 1 spot, but not much time to record as the No. 1 app per day.

PinTest is now No. 1 in the Lifestyle category on the iPhone, but it regularly ranked No. 1 or No. 2 in this category as of February 4, 2020, according to Censor Tower.

The Pinterest homepage today showcases iPhone design trends as one of its “Daily Inspirations”, where the “Trending Wallpapers and Cosmetic Homescreen Ideas” collection currently sits at the top of the page. Here, users find iPhone themes and share other custom designs and icon sets that people can use in their own creation.

The iOS 14 update had a big impact on the app ecosystem, eventually delivering a feature that Android users have had for years: the Homescreen widgets.

Combined with the new iOS app library, which allows you to hide less frequently used apps, the iOS update clearly identifies users’ demand for the ability to personalize the iPhone interface to their own tastes and interests. IPhone users are now also taking advantage of Apple’s shortcuts app to create custom icons – although this is more of a hack, the process does not really replace the icon, creating a shortcut to launch the app instead.

This redesign trend is not only affecting Pinterest.

Consumer demand for new widgets and creative tools is now on the iPhone App Store and its top charts.

Currently, for example, the top three positions in the top free charts of the US App Store are held by widget making apps: Widget Smith, Color Widgets and Photo Widget, respectively. At the time of writing Pinterest was ranked 5th and was then inspired by – Daily Quotes, another app that gets downloads for its widgets. Meanwhile, the app called Tune Track, which initially received widgets, is now ranked 8th. Top Paid Charts are also having an impact as Photo Widget No. 1 and Creative Design Tool is Procrete Pocket No.2.

It remains to be seen whether the design tools will continue to rule. Some people get frustrated with the way shortcuts are enabled – it first redirects to the shortcut app, and then makes the app questionable. If Apple approves the redesign trend, it will bypass this arbitration step to make custom shortcuts more useful.

Pinterest could not comment on the app download statistics, but confirmed that Download Spike will not be attributed to the paid user acquisition campaign at this time. However, the company said it was seeing organic growth in both downloads and iOS 14 related searches.

“This week saw an increase in searches for iOS 14 wallpapers and homescreen design by Gen Z users, population group Increased 50% per annum in June 2020, ”PinTest spokesperson TechCrunch told PTI. “These pinners often use Pinterest as a source of aesthetic inspiration and a source of decoration for offline spaces such as bedrooms, so it will be interesting to see them getting inspired for their online spaces as well,” they said.