You know, Apple has pushed Intel. In a few months, all Macs will have the ARM chip fitted. Intel decided the opposite square. Instead of designing more powerful power chips than the Apple M1, the American founder wanted to launch a series of TV shows to make fun of Apple.
In 2006, Apple launched a major communications campaign Get a Mac. For three years, these television stations aired in many countries around the world. They always opened against a white minimalist background, while a man in plain clothes introduced himself as an Apple Macintosh computer (hello, I’m a Mac), while a man in a formal dress and tie stood. Microsoft Windows system (“I have a PC”).
The purpose of this series of ads is to connect PC users (especially Windows users) with the “infamous Geek” clich, while portraying Apple Mac users as young and creative.
Intel pays one of Apple’s players
We are in 2021 and Intel has launched a communication campaign with Justin Lang who played Macintosh 10 years ago.
This time it was MacBook Pro M1 And this MacBook Air M1 Targeted by Intel, the American brand has created an array of 5 locations that feature all the tributes of current PCs: important selection, versatility, touchscreen, tablet format… You can find some recent models under Windows 10Asus Zenbook Duo14 With its two screens. One point highlights the PC as a gaming machine described with the MSI Gaming Stealth 15M, while explaining that “no one plays on the Mac”.
Hawaii did almost the same
This is not the first time Justin Long has appeared in one of Apple’s rival advertising campaigns. In 2017, the actor starred in a series of Hawaiian commercials promoting the Mate 9 smartphone.