User Generated Content (UGC) is user-generated content. These include photos, videos, comments … posted on social media or even on the brand’s website.
They are the real marketing leverage for the brand image, but not only.
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In his latest guideMeltwater, a leader in business intelligence, reveals how to use UGC to attract and attract more customers.
Improve sales experience
Although one might think differently, UGC is not just for e-commerce. In fact, it is possible to use user-generated content to achieve different goals in physics. Among them, the increase in sales. However, it should be completely transparent with buyers. Meltwater’s white paper reveals that 92% of them trust the suggestions of others, even those they do not know. They prefer personal opinions over content created by brands.
In response to this observation, World Duty Free uses digital signage in the store to display content created by Internet users: videos, testimonials, reviews, etc. Positive feedback from the customer will encourage reluctant consumers to check. It is firmer and more honest than the sales pitch.
Attracting shoppers to your store is one thing, but retaining them is another. To do this, UGC should provide them with an interesting experience that will help. For example, the US donut chain Krispy Kreme delights customers by engaging them by posting user-created posts on the wall coded with the brand’s hashtags. In this way, buyers feel noticed and involved. This is a simple and inexpensive way to promote new products.
In this guideYou will find UGC useful for:
- Attract more visitors through brand implementation;
- Develop confidence in the brand;
- Develop loyalty and protect their long-term interests.
Meltwater offers many examples of brands that promote you. To know them all, download the White Paper.
UGC to attract and attract more customers online
UGC will give great impetus to e-commerce. It’s especially used to attract more customers, and it’s on different channels: websites, newsletters, emails, etc. The White Paper states that adding consumer feedback on product pages can increase changes by 74%.
User-generated content can also be reused on social networks. It is often a good idea to include an instant purchase link when customers purchase the product.
Brands sometimes use UGC to boost holiday sales, such as black silver and seasons. Sharing customer posts about gifts purchased for loved ones in the past, for example, will convince people to pick up an item when the time comes.
This guide will give you three other reasons why you should consider UGC in your e-commerce strategy:
- Change more customers;
- Increase the time spent on your website;
- Get information and ideas for new campaigns.
In the last part of this white paper, Meltwater also explains how to become a low cost omniscient. You will receive advice on setting up Omnison and UGC to improve your business. For all expert tips, Download this guide.