How to manage your product information and improve your ubiquitous distribution? Find all the answers through this guide prepared by Quable.
Product experience management is a subject that simultaneously incorporates technical, marketing and digital skills, which is especially true when companies are ubiquitous. Centralized management of product information is essential to improve the quality of content distributed to customers across all channels, thus maximizing their conversion.
Strange, The leading PIM solution in the marketplace, provides you with a guide with convenient valuable advice and best practices for managing and distributing your products across all your channels: e-commerce site, markets, paper lists, etc.
Game status of product information management in organizations
On a daily basis, working on product information can be complicated without the appropriate tools and methods. Different business groups of a company operate on multiple tools or excel files without synchronization of the actual tool or product data.
In general, investments that have a high impact on the company will also require complex implementation, which can sometimes take years. Henceforth, companies can rely on SASS solutions dedicated to centralized product management, which are: PIM (Product Information Management) Solutions. These solutions are implemented quickly, teams do not need to call the IT department (or at the very least), which allows quick deployment (maximum 8 weeks).
Advantages of centralized product management
And more and more, customers are asking for as much information as possible before making a purchase, so they have access to multiple channels to see your products. It is essential to provide a successful experience in all the sales channels of your brand.
To set up the best product experience, it is best to use a combination of tools within a single site. This allows for more efficient collaboration between business groups.
You can especially count on this:
- PIM, which allows you to manage your product text data
- DAM is a media library for managing all media related to products: photos, videos, sounds, technology sheets, etc.
Important steps to effectively manage your data via PIM
In its guide, Guable provides an algorithm for managing your product information most effectively through the PIM solution. Implementing centralized product management is done in 3 steps:
- Create an inventory and define its purposes: The idea is to take stock of your current internal process, identify any breakpoints, and then define medium and long-term objectives to include PIM in the overall strategic view.
- Choose PIM Note: Define a person who plays a cross-functional role to unite users from all segments (marketing, digital, information technology, management, etc.).
- Install the “Business Framework”: You need to determine a data-model, install data mapping, and then finally build your workflow into the best collaboration process.
Last step: Distribute your products to your different channels
Last step: Spread your data streams to sales channels.
Once the product data is entered and enriched, you can configure the outflows that will be your distribution channels for the product sheets: e-commerce sites, markets, print editions (lists, leaflets, etc.), extranet / product portal and store body (tablets, digital terminals).
After detecting and verifying the flows, you can finally set up a flow map: collection, transfer and exchange of product data.
To find all the tips for managing your product information and to understand how PIM solutions work and the benefits, you can download the guide via the link below.
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