Nintendo spreads its brands in video games and beyond – ntower

Released today Nintendo A list of all the questions that investors can ask the board a few days ago. Some of them are the company’s biggest asset, theirs Owners Such as Mario and The Legend of Zelda. In addition to key, consoles and video games, there will be other products with brands. Examples theme park Super Nintendo World And Commercial goods Called, which can be found at retailers. It’s not only trying to win new customers, it’s also trying to bring back those who fell behind to Nintendo.

Protecting the image of Nintendo IPs is an important task. It originated from their video games and was first enjoyed there by fans. In order not to damage the relationship with the brands, Nintendo is careful to check each product in detail and not over-produce new products. The debate over this began five years ago when the company began releasing software for smart devices. Through its experience with these applications, Nintendo found that many people do not know the brands due to the lack of regular video game systems. That’s why the most important task of Nintendo’s smart device attack is to get to know brands like Super Mario well. The following applies to the company Quality beyond quantity Goes. That’s why there are relatively few smart device apps from the Japanese company.

The final example of brand expansion Super Mario-CG-movie Called. It is on the verge of ending. However, the Mario license should not be the only IP that is said to be successful outside of video games. Focus on other series in the future. However, there is no mention of whether this is about possible locations in the Super Nintendo World or a standalone movie.

In what unusual places have you already seen Nintendo’s characters?