Haven’t used Netflix for a while? Streamer will cancel your subscription

Haven't used Netflix for a while? Streamer will cancel your subscription
Netflix ((NFLX) will start asking its inactive users if they want to keep their membership. If they don’t, or they don’t respond, the company will automatically cancel their service, Netflix said Thursday.
“Do you know that sinking feeling when you realize you’ve signed up for something but haven’t used it for a long time?” Eddy Wu, director of product innovation at Netflix, said in a report. “At Netflix, the last thing we want is for people to pay for something they don’t use.”

The company will reach out to everyone who hasn’t watched “anything on Netflix in a year since joining,” said Wu. The company will do the same for anyone who has stopped watching for more than two years.

Netflix added that it will start sending emails or app notifications this week.

Netflix noted that inactive accounts “represent less than half of one percent of our overall member base”, or “only a few hundred thousand”.

“We always thought it should be easy to sign up and cancel. So, as always, anyone who cancels their account and then re-signs up within 10 months will still have their bookmarks, profiles, viewing preferences and account details at checkout. “Wu said.” In the meantime, we hope this new approach will save people hard-earned money. “

Netflix comes off one of its strongest neighborhoods ever, which saw its subscriber base grow as the coronavirus pandemic forced people to stay at home. The company added 16 million subscribers in the first quarter of 2020, which exceeded its own forecasts.

The streaming company has 183 million subscribers worldwide.


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