The company will reach out to everyone who hasn’t watched “anything on Netflix in a year since joining,” said Wu. The company will do the same for anyone who has stopped watching for more than two years.
Netflix added that it will start sending emails or app notifications this week.
Netflix noted that inactive accounts “represent less than half of one percent of our overall member base”, or “only a few hundred thousand”.
“We always thought it should be easy to sign up and cancel. So, as always, anyone who cancels their account and then re-signs up within 10 months will still have their bookmarks, profiles, viewing preferences and account details at checkout. “Wu said.” In the meantime, we hope this new approach will save people hard-earned money. “
The streaming company has 183 million subscribers worldwide.