“It’s a culinary festival that meets a cultural event and a classic drive-in,” co-owner Marco Shalma told CNN. “We wanted to create a space where people could eat, watch movies or comedians, play bingo and even spend date evenings in a safe way.”
Events range from karaoke evenings to screenings of films of all genres and even themed evenings, such as the Latin or LGBTQ evening. Shalma said the group will focus on showcasing New York talent and food and that they hope to hire about 40 people to help with food security and service.
There will be an elevated stage with large screens in the largest field of the Yankee Stadium, where talents and animators will perform. The sound will be broadcast from a public address system to the cars of the participants.
The group originally planned to launch events every weekend after July 4, but after experiencing overwhelming interest, it plans to diversify through the rest of the week. The events will run until August, said Shalma.
“We already had more than 9,000 people registered to attend and as many extraordinary people who joined to offer partnerships,” he said.
To comply with social distancing guidelines, cars will need to park 10 feet apart and only 200 cars will be allowed to register for each event. The restaurant service next to the car will be explored so that participants do not have to get out of their car to get food.
The ticket price has not yet been decided, but MASC is working with their local partners to ensure it is affordable. Tickets will be all inclusive and per vehicle, according to Shalma.
In order to honor the first responders, certain tickets will be reserved and given free of charge to nurses, doctors, EMS, police, among others. There will also be a raffle to give away free tickets.
“We try to create a sense of normalcy during these times,” said Shalma. “It will be a celebration of New York’s resilience and we are very excited.”