TikTok allows ten minute videos

The social network TikTok allows its users to post a maximum of ten minutes of video, three times so far, in an attempt to compete directly with its rival YouTube. The decision raised the historic ceiling from one minute to three minutes eight months later.

Many American media outlets have reported that the new limit has not yet been applied in France, according to the findings The world. If the information was confirmed to AFP by Dictok’s spokesman, he did not provide a deadline for the use of this function in France.

“We hope this will further stimulate the creativity of our contributors around the world.”, Said a spokesman for a subsidiary of the Chinese group Bite Dance. Dictoc, which specializes in streams of very short videos that can be scrolled to infinity, seems to be hunting down the lands of YouTube in terms of long content created by users.

Advertising purposes

In March 2021, YouTube, for its part, sought to establish itself in the Dictok region by introducing YouTube shorts, which allowed its competitor to use an extract from an existing video recording to record sixty-two diversions. .

Other social networks are following in the footsteps of short video like Snapchat, which has been offering the opportunity to create short music videos since November 2020 using Instagram or the Spotlight function, which has provided the Reels video feature since August 2020.

The gap between TikTok and YouTube “Tight and long videos help catch TikTok” Judge Jasmine Enberg is an Insight Intelligence Analyst cited by AFP. ” Longer videos offer more monetization opportunities for creators. ⁇ By multiplying the forms, TikTok can be trusted “Grow [son] Advertising ActivityAccording to the researcher again. These longer forms may attract older audiences to the platform – most utility users. She is now 16 to 24 years old.

According to the Chinese social network, it will be difficult to integrate these long videos into TikTok’s nerve flow, which is designed to not attract much time. An internal organization report, accessed in 2021 By the American media WireVideos longer than one minute ” mental stress In the eyes of a small half of TikTok users. The social network advises its creators Time limit Their twenty-one to thirty-four second products.