This is a new step in creating an ecosystem in this application.
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They can take out their wallet. The social network TikTok announced on Tuesday, August 24 that it will soon be offering its users the opportunity to purchase products directly from content creators on its platform. This announcement is an extension of the partnership launched with Shopify in October 2020, which allows brands to develop their e-commerce functionality.
Vendors can create a store on TicTac and add links to products directly in their videos released on the platform, which has more than 100 million users in the United States alone. Kylie Jenner, the reality TV personality who created the multi-million dollar cosmetics brand, will be one of the first people to use the new services. Connected (In English) Shopify released on Tuesday.
Despite two years of extraordinary growth, Dictac, a subsidiary of Chinese group Fight Dance, was slow to monetize its content before accelerating in advertising last year and then going online. But the Chinese social network did not use this system in the first place: Instagram and Snapshot already offer this feature.
Edward Langley is a contributor to Nintendo-power.com, covering a wide range of topics including news, business, technology, entertainment, lifestyle and current affairs. He focuses on delivering clear, balanced and accessible reporting that helps readers stay informed about important developments and emerging trends. With an emphasis on accuracy, relevance and useful insights, Edward aims to provide engaging stories and practical information that matter to audiences in the UK and beyond.