The TicTac social network allows its users to make purchases directly from the app

They can take out their wallet. The social network TikTok announced on Tuesday, August 24 that it will soon be offering its users the opportunity to purchase products directly from content creators on its platform. This announcement is an extension of the partnership launched with Shopify in October 2020, which allows brands to develop their e-commerce functionality.

Vendors can create a store on TicTac and add links to products directly in their videos released on the platform, which has more than 100 million users in the United States alone. Kylie Jenner, the reality TV personality who created the multi-million dollar cosmetics brand, will be one of the first people to use the new services. Connected (In English) Shopify released on Tuesday.

Despite two years of extraordinary growth, Dictac, a subsidiary of Chinese group Fight Dance, was slow to monetize its content before accelerating in advertising last year and then going online. But the Chinese social network did not use this system in the first place: Instagram and Snapshot already offer this feature.