Nintendo Switch sales are disappointing. Although the Japanese company aims to sell 24 million copies this fiscal year, it seems that the goal has not been achieved. In total, the manufacturer has delivered 89 million units since its launch.
Since its release, The Nintendo Switch was a resounding success. Breaks sales records of every Japanese company console, The latest is 3DS. Nevertheless, his frantic competition seems to have waned over the past year. As the automaker is about to officially release its financial results, Bloomberg says These did not live up to expectations.
In fact, Nintendo planned to sell a total of 25.5 million units at the beginning of the fiscal year. Finally, after selling 4.45 million in the first quarter, viz. 22% decrease compared to the previous year, The group has revised its ambitions downwards, this time with a sales target of 24 million. According to Bloomberg, This purpose will also failWithout providing the exact results obtained with the portable console.
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Nintendo is struggling to sell its switches
The problems started last year. In the fourth quarter, Nintendo sold 4.73 million switches, the result of which is already lower than the previous year. Last quarter, the company had a turnover of 2.4 billion euros for a profit of 705 million euros. This 9.9% less than 2020 During the same period. For the full year, the manufacturer hoped to reach 3.8 billion euros. Received only 2.6 billion. In total, 89 million switch passed All over the world.
That seems to be why OLED switches Not enough to boost sales. Poor performance that can be explained by More expensive Console, but by Lack of components forces Nintendo to reduce its production by 20%. Finally, the team’s recent efforts to attract new players came to an end A bitter failure. With the arrival of Nintendo 64 games on its portable console, the latter hopes to renew the nostalgia of its users. instead, The release trailer turned out to be his most hated YouTube video.
Source: Bloomberg
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