Surge in shopping app downloads; Online to control the festive season sales

India’s two largest e-commerce platforms Flipkart and Amazon are looking forward to their first annual festival sales – the Big Billion Day Sale and the Great Indian Festival Sale, as well as other e-commerce platforms and retail brands, will increase their online presence in India by 36% by April 2020 and July The increase in e-commerce app downloads indicates new demand.

Consumer purchases of shopping apps in India in May-June (2020) more than doubled to 85 per cent compared to March-April (2020), according to a latest report by Appsflyer ‘The State of Shopping Apps Marketing 2020’. Rate in general retail applications. “In-app shopping activity skyrocketed during the Kovid-19 epidemic in Q2, which surpassed even the 2019 Q4 rush, and we can expect the upcoming 2020 holiday season to be just as reasonable,” said Sanjay Trisal, Country Manager, Appsflyer India. .

Interestingly, the monthly average application session in the entire shopping segment grew by 200 per cent, while the average number of consumer purchases in retail applications in India increased by 70 per cent between November 2019 and July, the report said. This year. Between March and April 2020 the average consumer purchases in fashion apps increased by 50 percent. Although the entire APAC region showed 42 per cent growth in application sessions of all shopping apps, it seems that Indian consumers have also embraced mobile, the first shopping trend with a 250 per cent spike in non-organic app downloads after the Indian economy reopened. “India is rapidly becoming a mobile-first economy, and having the right measured infrastructure is critical to being successful in this space,” Trisal said.

Also, other reports suggest that online festival sales could grow 40 percent in sales this year, with gross value touching nearly $ 38 billion and adding nearly 25 million customers. Many logistics and e-commerce companies have already indicated that they will be boarding several thousand seasonal workers in good demand in the harsh year.