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Launched in the App Store in 2011, on Android in 2012, the Snapshot app quickly caught the wrath of web companies Facebook and Google. Both companies tried to calm its severity by offering buyouts that ended in failure. Snapshot is firm and this site has become a key application that unites millions of users around the world. Discover the secret of its success.


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Version | Snap Inc. Developer | Updated on 01/15/2021

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What is Snapshot?

The use of free photo and video sharing is on the rise. Its rise is the result of its accessibility, its content and the richness of its audience.

100% mobile network

Snapshot tops the list of mobile friendly sites. All its content is accessible on mobile devices. This is why this site is the social networking site of choice for young people who spend an average of 2 hours a day on their smartphone.

Companies that are aware of this impact are turning the situation to their advantage. Having a business account on Snapshot has become the ultimate solution to gaining visibility. Its access will no doubt give the place the glory of its rise to the pinnacle of digital pride.

Contrasting content

Media content is king on Snapshot. The site relies on medieval photos and videos to attract and retain the attention of its users. However, the application is not satisfied with simple files.

It offers many possibilities for customizing and filtering content, ensuring the uniqueness of the information and the relevance of the content.

It invites stage experts to promote their brand by creating stories, filming their team behind the scenes, or broadcasting live professional events. This is where professionals create the brand image that is consistent with their value.

A large audience

Every day, more than 190 million Internet users are active on the social network, including 10 million in France. The application unites a community:

  • Cinema personalities
  • Fashion stars
  • Professional athletes
  • Small screen star …

In addition to known personalities, the interface is a meeting place for the X, Y and Z generations. It should be noted that this site imposes a minimum age of 13. Companies that target young audiences have every interest in going to Snapshot.

Download the Snapshot app

What’s new in the latest version of Snapshot?

The platform offers many features besides sending and receiving images and videos that will be deleted after a few minutes.

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New navigation tools

A new element has been introduced in the platform: Action Menu. This is the new navigation bar located at the bottom of the screen. Its purpose is towards fluidity and ease of navigation.

Previously, users were forced to push down the screen to make their friends geolocated, thus making the function less intuitive. Now, you can access the Earth’s location via the first icon that can be accessed from the left.

The icon on the right side of the screen is dedicated to the “Discover” area. She scrolls through the news and stories of friends and popular accounts. These new options make learning the platform easier.

New partnerships leading to new activities

Snapshot Plantsop (a mobile plant identification application), Docscanner (a mobile dog breed identification application) and Yuga (a mobile application to identify the nutritional quality of a food in its bar code). These collaborations received new functions:

  • 90% identification of plants and trees with a picture
  • Determining the breed of dog by a photograph
  • Assess the quality of food items via barcode

Snap Inc. Has also developed close relationships with:

  • NBA
  • La NFL
  • Disney
  • ESPN
  • NBCUniversal
  • ViacomCBS

Contracts lead to the emergence of new projects.

Happening now

A new feature is now happening in Snapshot. The option delivers hot news and emphasis. Information revolves around entertainment, sports, television, politics, horoscopes, culture, society… and is designed to make data accessible. In other words, texts take on regular content: messages, pictures and videos and accessible on mobile.

Bloomberg, ESPN, E !, The Washington Post, Reuters, Busfeed and now it brings together the best sources. Horoscopes are taken from the sanctuary, while weather information is taken from the aquifer.

With which OS is Snapshot compatible?

Access Snapshot on mobile devices. However, PCs can access data with some differences.

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Smartphones compatible with Snapshot

The latest version of Snapshot seems to be very selective and only compatible with a few mobile devices, in this case: the iPhone 5C, Samsung Galaxy (Alpha, S4 Mini, S5, S6 and Galaxy Note), LG (G2, G3 and G4) ), HTC (One M7, One M8 and One M9), Sony Xperia Z3, Google Nexus 6, Vico Sunset and Vico Wax.

Less Smartphones Compatible Sony Xperia Z5 Compact, Sony Xperia D, Sony M4 Aqua, Samsung Galaxy Note 2, Samsung Galaxy Core, Samsung Galaxy Trend, Samsung Galaxy Ace, Samsung Galaxy HDC One X, Lenovo A806, Vico Lenny

PC compatibility

Snapshot is not compatible with PCs, but you can still open your account and manage your friends list and confidential data on your computer. However, the online version of a browser does not allow publishing images or sending multimedia content.

To meet the needs of its users, Snapshot added the Snap Camera functionality available from a computer with a webcam. It provides free access to the filters and special effects provided in the mobile version of the app.

Additionally, the only solution for using Snapshot with a computer is to install a Bluestocks prototype compatible with Windows and Mac.

What is the difference between free snapshot and paid snapshot?

In general, Snapshot is a free mobile application. However, the monthly fee will open up additional features.

Free features of Snapshot

In the free version, Snapshot offers posting images with captions. This option is its first function.

In May 2012, a 10 second video message option appeared. Stories, chat and geofilters (customizing images with decorations and filters) were added in 2014.

A new section called “Discover” is dedicated to advertisers. It allows you to create content for advertising purposes, but in a narrower format. The platform then developed sponsored geofilters to enhance the visibility of the content.

An innovative feature has revolutionized the use of Snapshot. This is the creation of custom filters.

Snapshot’s paid features, what’s the interest?

The payment feature was launched in 2015. This allows users to review their messages. Its processing follows the frustration of some subscribers who cannot fully benefit from the photos (images) they receive. Thus, it pays for the reprint of all received interim messages. Gives the right to multiple reuse depending on the multiple reactivity function settings.

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Unfortunately, this novelty is not to the taste of all users, preferring the medieval and arbitrary pages of news that make Snapshot so original.

What are the best alternatives to Snapshot?

Snapshot faces the rise of many competitors, but the site retains its leadership position.

Vikr m

Vikr m emerged from the web in 2012. Available on iPhone and iOS, this site is similar to Snapshot. This allows you to send deleted videos, messages and pictures after a certain time. However, you can set the lifespan of a message. It also allows you to make profitable preferred direct calls to business accounts.

The interface differs by the presence of final to final encryption. Transactions between all users are encrypted, ensuring a high level of security. Admission is completely free and does not mean any subscription.


Facebook is undoubtedly the most used app around the world. The social media site has features like Snapshot. Users can post interim content and stories that will disappear after a while. They post positions, videos and photos for a few people or the whole community. The platform allows subscribers to follow celebrity pages.

The social networking site also provides filters and background music with stories.


Ice is not a mobile application. In contrast, it is a complete camera application that includes a wide variety of beauty filters. The interface invites its users to take photos and customize them:

  • Drivers
  • Cosmetics
  • Snow
  • Face filters

Another feature offers creating images from facial filters, accessories and lenses. Inspired by Snapshot, one final option calls for the exchange of faces. To use its functions, go to the official website and create your snow account from your Facebook account or your phone number.