Schaffel introduces digital space for its total customers

German mountaineering manufacturer Schaefel is transforming its entire brand universe into a virtual experience, accessible to its new “digital space”. Business partners of the family business centered on the town of Swabmansen in Bavaria can visit the three-dimensional virtual space and access detailed information about its collections, as well as photo and video content.

“As a brand based on customer experience, Schaffel relies on the quality and restraint of its communications from its partners. In an era marked by physical distance, we are taking a logical step with our digital brand. Marketing Director Rainer Gerstner.

Sheffield hopes that this digital space will provide a simple and in-depth view of the world, making it an important platform for interacting with its partners, for example through video conferencing.

Users can find short videos produced by the company’s experts – product managers or designers, as well as capture an image, catwalk and background information about the design and technologies used in the collection. . Buyers can upload their orders directly to the platform.

“This new, experience-driven service streamlines retailer purchasing decisions, taking into account the emotional factor in addition to the absolutely factual information. But we also look forward to face-to-face meetings with our partners in the future, when they are over again,” agrees Rainer Gerstner.

The company claims that the technologies of the new digital space bring clear benefits. At a trade fair, without site restrictions, and without physical encounters, the site recreates the characteristics of the site that prevent participants, often foreigners, from traveling.

The company can constantly add new content to the platform so that it can create an overview based on current events. Schofel developed its location in collaboration with the Munich agency Meplan, which usually designs its physical positions.

Schaffel wants to create a technical aspect of its virtual space and create avatars or allow direct access to its online ordering site. Content is designed to be usable on multiple channels, for example on the Scheffel website or in front of end customers in stores.