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Possible renaming: EA may split with FIFA

Image: E.A.

FIFA 22 may be EA’s last football game under this heading. In a press release, EA openly stated that it was considering renaming the series and discontinuing licensing with FIFA. The agreement reached between EA and FIFA in 2013 expires at the end of 2022.

The current license is valid from 2013 onwards

The FIFA Series guarantees sales for EA, but above all in Germany. More than 9 million copies of FIFA 22 have already been sold worldwide, with the FIFA Ultimate Team EA selling $ 1.6 billion in fiscal year 2021 – before deducting license fees for FIFA, marketing, development and other costs.

As we look forward, we are also exploring the idea of ​​renaming our global EA sports football games. This means we are reviewing our naming rights agreement with FIFA, which is different from all our official partnerships and licenses around the football world.

EA Sports General Manager Cam Weber

The report states that the EA is considering not renewing its license agreement with FIFA in order to keep all options open in the future.The best interactive football hobby in the worldAt the same time, there is no doubt that the company will capture a football league.

With a little clarity, investors are restless

Whether EA will save the license fee, and whether they firmly believe that a successful football series can be established even without this name – as the company founded a successful brand without a license with Apex Legends – or an extension of the negotiations between EA and FIFA, remains to be seen. Konami’s competition is now weakening, which can make the time look sexy. In addition, FIFA has been involved in a number of scandals in recent years, the results of which can be taken into account by the EA.

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This announcement leaves a lot of room for the EA to be reduced at the next earnings call so as not to further convince investors – contrary to the trend, the stock has dropped significantly after the announcement.