Pikachu and Eevee together celebrate 25 years of Pokemon in a new balloon design. For the first time during Macy’s Thanksgiving Day parade, two Pokemon will rise on Manhattan streets. Pokemon Company International and Macy’s Inc. The new balloon design announced today that Picasso will find a partner in EV. Two Pokemon are presented on a large, bogey milk-inspired slate and appear in winter clothing. For fans and family during the Christmas season they will set the trail higher than the parade track.
Picasso and Evie are the perfect ambassadors to represent the fun and excitement of Pokemon with this new balloon during the brand’s 25th anniversary. Picasso is a symbol of the brand and its appearance in Macy’s parade has delighted fans and families for decades. Introducing EV, which is known for its unique developing abilities, Picasso represents the brand when looking to the future with the perfect Pokமொmon friend and looking forward to all the exciting adventures.
Colin Palmer, Marketing Vice President, Pokemon Company International
Pokemon first appeared at Macy’s Thanksgiving in 2001, and three versions of the Picasso balloon have been shown to date. EV’s introduction brings us the fourth Pokemon balloon and for the first time introduces another Pokemon from the global entertainment franchise with the iconic Electric Pokemon. EV is a normal type of Pokemon that can adapt its body to its environment, allowing it to evolve to a greater number of variations than any other Pokemon. EV was one of the first 151 Pokmon discovered when the brand was launched in 1996. It has grown into one of the most recognizable Pokemon among the owners.
The Pokemon Balloon has become a staple at the Macy’s Thanksgiving Day parade that fans and families look forward to every year. As Picasso prepares to illuminate the march path for the 21st year, we would like to welcome Evie to Macy’s parade. We look forward to seeing them both entertained for years to come.
Thanksgiving Day Parade by Jordan Toby, Producer Der Messi
Another celebratory moment for the 25th anniversary of the new balloon Pokemon. Pokemon Company International announced this massive anniversary campaign with Picasso and Pokemon coaches dancing at the 2020 Thanksgiving Day parade, and unveiled the logo of the initiative, signaling to fans to celebrate Pokemon’s 25 years in 2021. Since then, new offers on P25 music and Pokemon video games, Pokemon DCG, animations, products and more have been shown to millions of fans of the brand worldwide.
Edward Langley is a contributor to Nintendo-power.com, covering a wide range of topics including news, business, technology, entertainment, lifestyle and current affairs. He focuses on delivering clear, balanced and accessible reporting that helps readers stay informed about important developments and emerging trends. With an emphasis on accuracy, relevance and useful insights, Edward aims to provide engaging stories and practical information that matter to audiences in the UK and beyond.