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Netflix tests mobile games with Stranger Things headlines, marketing and promotional news and ET BrandEquity

Netflix tests mobile games with Stranger Things headlines, marketing and promotional news and ET BrandEquity

Netflix plans to build games based on its original TV shows and movies, offering brand new games and licensing certain titles.

Netflix’s entry into mobile games began in Poland with two Stranger Things-themed Android games called Stranger Things: 1984 and Stranger Things 3.

According to Variety, the streaming company has launched its first test of using mobile games to grow its flagship streaming subscription business with two “Stranger Things” games for Android, currently only available to users in Poland. .

In Poland Netflix subscribers can download both games from the Google Play Store and then play them on the Netflix mobile processor. Unlike other content offerings on the streaming device, Stranger Things games also have no in-app purchases.

The Hollywood Reporter said in a statement that the company was “too soon” to expand the streaming giant’s games.

“In the coming months, we will work hard to provide the best experience with zero ads, without in-app purchases for games,” the company said.

It is not immediately clear when Netflix will launch mobile game shows in other countries, including the United States.

But Netflix told its advanced game development vice president, Mike Verto, that the new releases came a month later and that Netflix would expand into games when executives announced the company’s latest quarterly results to investors.

“Like our expansion into original movies, animation and scriptless television, we see games as just another new genre of games,” a Netflix representative said in July.

“We are more excited than ever about our film and TV series presentation, and look forward to a longer path to further investment and growth in our current content segment, but as we approach a decade in the search for original programming, we believe in it.” About how our members rate games. The time has come to learn more.

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Netflix plans to build games based on its original TV shows and movies, offering brand new games and licensing certain titles.

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