Microsoft backs down, there will be no ads in File Explorer

Following the outcry over the ad in File Explorer, Microsoft has confirmed that the banner was used incorrectly. However, nothing says that the idea was completely rejected. These allow you to download Microsoft applications depending on the folder you are in.

Updated March 16, 2022:

Faced with the controversy created by Florian’s tweet, Microsoft decided to back down. In a press release from The Verge, Brandon Leplong, Redmond’s Software Manager, explained: “This is a test banner, which is not intended for external posting and is disabled.”. In other words, Microsoft should only test this feature internally, and its built-in 22572 deployment would be incorrect. However, the publisher did not specify what these tests were used for. So if you want to use File Explorer, which has no ads at all for a while yet, there is no saying that these will not be necessary in the future.

Article of March 15, 2022 :

Build at 22572 Windows 11 Makes some interesting changes in File Explorer. The most notable is undoubtedly the addition of tabs, A feature that users have been asking for for a good ten years. But if it can satisfy many, Microsoft may attract the wrath of the majority. In fact, the other novelty discovered by insiders The origin of advertisements Within use.

The hurricane was triggered by a screen shot released by program member Florian. Above, we find An ad banner integrated directly into File ExplorerIn this we can read: “Write documents, email and the Internet with confidence, with advanced writing suggestions in Microsoft Editor. ⁇

On the same topic: Microsoft is already promoting Windows 11 over Windows 10

Microsoft is still trying to advertise on Windows

According to XDA developers, this banner will only appear when the Documents folder is open. Another user mentions seeing an ad in File Explorer about the features of PowerPoint. In other words, expect Microsoft Contextualize your adPlacing in the most appropriate places for the user.

At least, according to his view of things. In fact, despite many attempts, there are no company ads on Windows Never received a good reception. We especially remember the very annoying pop-up that Edge advertised last year. On Twitter, the reactions were not wrong. They each call Microsoft Drop this idea immediately.

As always, keep in mind that not all features in Insider Builds are for the general public. So there is still hope, Microsoft is likely to see the reason and the file explorer will be without advertising. The future will tell.

Source: XDA Developers