While we still regret that the Pokemon Center for Great Britain is not available in Germany, the permanent Pokémon Store is now established KaDeWe Berlin Announced. From August to October 2021 KaDeWe set up a pop-up store for Pokémon products in Berlin. After the test phase was said to be very successful, the permanent, approximately 40 square meter, Pokemon area is now being offered at the supermarket as part of the 25th anniversary celebrations of the Pokemon series.
There you will find official products and business card items. Product highlights include products from Jazwares, Mattel and Ravensburger. Upcoming Pokémon video games are also expected to be on display at the new store.
“After a very successful two-month pop-up installation on KADeWe”, according to the official press release, “the partnership will now be permanent”. The new brand area aims to offer “a large selection of Pokemon toys, licensed products and Pokemon trade card game products”. Toy highlights include a line of Jazwares products marketed by Bot-I, including Silver Blush and Action Figures for the 25th Anniversary. Mattel’s MEGA CONSTRUX ™ line features a special Pikachu with a party cap and cake for the 25th anniversary. In Ravensburger Labyrinth, players have to go different paths to catch the hidden Pokemon as quickly as possible.
We look forward to continuing our collaboration with KaDeWe with this exciting new Pokémon area. KaDeWe is the perfect partner for our iconic brand. It’s a wonderful way to end our wonderful 25th anniversary, and it’s a great experience for both old and new Pokemon fans now and in the future.
Matthew Callande, Licensing Director (EMEA) of The Pokémon Company International.
We & # 39; re so excited to be able to welcome Pokémon permanently to KaDeWe after a successful pop-up in the fall. Pokémon is a unique and very popular brand that has a reputation for innovation and fun, which fits right into our business and gives customers a very special reason to go.
Matthias Schneider, buyer (toys) from KaDeWe Group.
2021 is the best year for Pokémon TCG. According to the NPD Group, the Pokémon trading card game is number one in Germany, and thanks to many innovative and attractive upgrades, it has grown by 81 percent. We are delighted to find such an amazing home on KaDeWe with our fantastic TCG product range.
Until Carpentier, Regional Business Card Game Sales Manager at The Pokémon Company International
In the 40-square-meter store, the centerpiece was the Picasso Statue, with Jazzware and Mattel’s toys, as well as Pokemon trade card games with GBI and Ravensburger products. Pokémon video games can also be found in the new room. Next Nintendo Switch Offshoot Pokemon Legends: Arcius On January 28, 2022.
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