Jax Pacific has expanded its global toy partnership with Nintendo of the United States in a deal that will see the toy maker continue to design, manufacture, market and market a variety of Nintendo and Super Mario branded toys.
Just over the past year, Jax has introduced a wide portfolio of Super Mario products to global audiences, and most recently its Super Mario Its-a-Me Mario! And Poo Mansion drama collection. Both worked well with physical and online retailers.
In addition to the new 2.5-inch figures and raft of play-sets coming in the spring of 2021, Jax will introduce new silk, character-based figures, vehicles and many more different sizes.
“We’re pleased to launch our partnership with Nintendo in 2013 and have allowed us to send tens of thousands of figures to fans of games around the world,” said Craig Trobis, senior vice president of marketing at Jax Pacific, Inc.
“This year we are celebrating the 35th anniversary of Super Mario with Nintendo. Jax will continue to bring these iconic characters to life in a variety of new and unique ways that are unique to both children and fans. ”
Jax is headquartered in Santa Monica, California, Pacific and manages a vast portfolio of licensed and owned IP brands and products. These product lines include the best sellers like Super Mario Action Figures, Multi Packs, Diorama Set, Silk, RC Racers, Wind Toys and Play-Set.
Edward Langley is a contributor to Nintendo-power.com, covering a wide range of topics including news, business, technology, entertainment, lifestyle and current affairs. He focuses on delivering clear, balanced and accessible reporting that helps readers stay informed about important developments and emerging trends. With an emphasis on accuracy, relevance and useful insights, Edward aims to provide engaging stories and practical information that matter to audiences in the UK and beyond.