IPhone 12 Mini up to the tail of iPhone 12 sales

As with every release, the annual iPhone Vintage is selling well. Yes but how? CIRP tries to see clearly through its analysis of the first two months of iPhone 12 marketing. With 76% of iPhone 12s sold in the US between October and November, the manufacturer keeps the iPhone SE on its list. , IPhone 11 and iPhone XR. In September last year, the brand new iPhone 11 series released accounted for 69% of iPhone purchases.

Thanks to a new design and support for 5G to push the fire under the iPhone 12 sales, Apple has apparently spotted Martingale. But there is still a small shadow on the board: the iPhone 12 Mini represents only 6% of sales, compared to 27% of the iPhone 12, which was a big hit. 40% share of iPhone 12 Pro and 12 Pro Max overall. Last year, the iPhone 11 monopolized sales (39%) during the 2019 vintage launch of just three models.

This study should be taken with regular precautionary measures. It is based on a 243 US consumer survey that bought the iPhone in the four weeks following the launch of the iPhone 12 Mini and 12 Pro Max. These are not original sales figures, and the sample may seem a little too bright to take definitive lessons.

However, the CIRP study joins a trend shared by many analysts such as Ming-Ci Quo, who estimated that demand for the iPhone 12 Mini was lower than expected in November. The smartphone is not a bad man. In fact, it has the smaller footprint of a “standard” iPhone 12 and is all 100 cheaper (Read our test).