The end of an era, at least for those who are Facebook Contains fan page including companies. Mark ZuckerbergHas, in fact, decided to remove one of its pillars Social Networking Most Popular in the World: Off the Button ‘I Like‘(In normal profiles), will be completely changed’Follow‘, Already exists, but this is the only way to update content published by a page.
Facebook removes’ options’: what changes to companies and users’ pages
Facebook has decided to remove the ‘Like’ button on pages to try to reconstruct the experience within these sections of the social network. Azad Cloud, The head of Facebook’s public relations and monetization division, wants to unleash the desire to follow a page from its fan base.
In a sense, to be up to date, a user may want to follow a member of a party who has never voted, but always wants to be informed about someone without being officially linked by ‘Like’, which is the eyes of other users who make him a ‘fan’.
‘Options’ used to upload to Facebook user’s home since Facebook pages were born’Fan‘Contents of the same pages. Of course, the more ‘Like’ a page did, the more attractive it was Marketing.
Facebook, via ‘Options’: ‘Follow’ function only
But since the advent of the ‘follow’ text, everything has changed: this function has made it possible to follow page updates without explicitly expressing the option associated with a significant key such as ‘Like’.
Corporate account social media managers are confused, at least initially, given that number Fan/I Like This is practically never compatible Follower/Follow: And since it is two different data, it has never been determined to be very important.
Facebook He explained that removing ‘options’ and consequently focusing on followers makes it easier for people to link to their favorite pages. Unlike options, in fact, users who want to get updates from follower pages: This – according to the social network – will enable the general public to have a strong representation of their fan base.