The social media company is constantly expanding in all corners of the world. Facebook on Wednesday launched the light version of its Instagram photo and video sharing service, targeting isolated communities in rural areas and without high-speed Internet access. Weighing only 2 megabytes, “Instagram Lite” (up to 30 MB for the full version) can be downloaded on devices with Google’s Android mobile operating system. The application is not currently available in the Apple Online Store.
“Our teams have designed lightweight versions of our apps for those with slow connections or limited data services, because our basic policy is not to leave anyone behind,” said Jack Huther, chief operating officer of the Facebook branch in Tel Aviv. Israel), which worked on the creation of “Instagram Lite”. Key features of Instagram include editing and publishing photos, adding reactions in the form of GIFs and stickers, or sharing videos of varying lengths.
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However, “Instagram Lite” does not allow the use of certain data-hungry functions such as magnified reality filters. Additionally, the ad will not be displayed when the application is launched.
Facebook wants to conquer emerging markets
With this new service, Facebook expands its strategy to conquer emerging markets such as India or Brazil, where there is more room for improvement than in Europe or the United States.
The social media company also shows that it is trying to strengthen the purpose of its families (Instagram, WhatsApp, Messenger), despite numerous investigations into the anti-competitive practices it means in the US and the world.
“Over the past year, Instagram has become a lifeline for many to connect with loved ones or even a photo of a newborn, to find a small moment. ‘Video of a friend or puppies discovering snow,’ the company writes.
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