FIFA is requesting significantly higher license fees from the EA to exercise its “FIFA” naming rights.
Recently
Known,
Publisher Electronic Arts may rename its successful football simulation series “EA Sports FIFA” in the future, with the recent release of “EA Sports FIFA 2022”. There was still some speculation about the reasons, but now it brings a little light into the darkness
A report in the New York Times.
Accordingly, FIFA is seeking $ 1 billion from the EA to exercise its FIFA naming rights for another four years. The EA must repay the amount every four years.
This is four times the amount that publishers have to pay to FIFA compared to before. Most recently EA signed a 10-year deal with FIFA, which expires with the 2022 World Cup in Qatar. In addition to the significantly increased license costs, FIFA also wants to limit the possibility of monetizing the game for EA after the first sale. As a result, the revenue generated by EA should be deducted, for example, from the sale of game content.
If Electronic Arts does not accept the new terms, the game could be called “EA Sports FC” in the future. The publisher already owns the rights to this in some regions. Forbes news site
Not to mention, it is,
While EA and FIFA disagree, it does not change much in terms of the content of the game, except for the new title. In order to use the names of players, football clubs, jerseys, etc., the EA has already concluded about 300 individual contracts with individual football associations.
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