This year Bonus Culture offers 18 to 18 year olds – those born in 2002 in this case – the opportunity to spend up to 500 euros on the culture, And with a large amount of news traffic on social networks, the response is high, so the site was stressed and at least there were several obstacles in the early morning, the situation then returned to normal in the afternoon. Launched in 2016 by the then Renzi government, the initiative is in its fifth edition. During the first trial for births in 1998, nearly 360,000 children joined the effort, numbered 574,593.
To access the bonus from 12 noon today, you can sign up on the site www.18app.italia.it Until August 31, 2021: To do this, you need to have Spit possession. The bonus is valid until February 28, 2022.
Despite initial difficulties and the failure of decisions in the field of procurement (only 6.3% of the amount allocated by the complex bureaucratic mechanism required to implement the contribution was spent), the application has grown over the years, so it has become a model abroad (above all France). From the first edition to the present day, about 1.6 million young people who have spent over 730 million euros on culture have registered for the 18app smartphone app, which was created specifically to use credit. Of this number, 83% was spent on books, 14% on concerts and music, and the remaining 3% on other cultural expenses. However, the money can be invested in music and drama courses, foreign languages, museums and newspaper subscriptions, even in digital form.
Fimi launches campaign to buy recorded music
A new viral fimi campaign to purchase recorded music with a 500 euro cultural bonus is underway, starting today from the edition dedicated to those born in 2002. The campaign engages eighteen-year-old boys for the third year in a row – and the group’s target parents – through a variation on Facebook, Instagram and Dictoc, with a video inviting them to buy music for streaming sites, from vinyl to subscriptions. The involvement of two young influencers who thanked the Dictoc site in the second phase increases the chances of finding and using the voucher. Music is one of the most important cultural costs for 16-24 year olds: the total purchase of recorded music in four editions has actually doubled, from 13 million euros in the first edition (2017) to 22 million in 2020, a total of 76 million euros spent on recorded music in four years, with hundreds of thousands of children in the program Were included.
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