Asia is now Nintendo’s fastest growing market

© Nintendo

It has been confirmed that Nintendo’s growth in the Asian market is higher than in other parts of the world.

Speaking during the recent Nintendo Investor Q&A edition, the company’s president, Shundaro Furukawa, spoke about sales in Nintendo’s “other” region – which is used to refer to the regions of Australia, New Zealand and Asia outside its home region of Japan.

With sales growing 67% in Japan, 61% in the United States and 72% in Europe, Furukawa confirmed that sales for the “other” region had increased by “the largest 152%”. The President added that one of the main reasons for this growth was success Ring Fit Adventure In China, where fitness is in high demand, it has also increased sales of the switch console:

On the mainland of China, we hear from Tencent that Ring Fit Adventure got off to a great start when they were released on September 3rd and it continues to sell well. In some cases, Ring Fit Adventure drives sales of Nintendo Switch hardware.

Switzerland’s popularity in China has accelerated Nintendo’s efforts to localize in the Asian region, says Furukawa:

Looking at how our sales in the Asia region have grown as a large part of our business, we are now able to release several Nintendo titles at the same time as they are introduced in the major markets of Japan, USA and Europe. We are trying to translate our software into more languages ​​in line with the increasing sales in regions like South Korea and Taiwan.

The switch is very successful in China, surpassing Sony’s PlayStation 4 in that region.