Nintendo Switch now sends data to Google (unless you turn it off)

The topic of data sharing has been a hot topic in recent years as more and more people are becoming more aware of their online privacy. Google, a US-based technology company, has been particularly involved in the talks, especially now due to its infamous data monitoring. What has this got to do with the switch? The computer does not even have a browser to enter Google search. Well, Nintendo and Google seem to have one more connection. In the latest firmware update for Switch (11.0.0), that connection will be activated automatically.

What is happening is that Nintendo has implemented the Google Analytics service in Eshop. This may be to track the amount of traffic and other related data. If you do not want to skip this incognito survey, you may need to manually go to your account settings and turn off the “Google Analytics Preferences” option. Due to its appearance, it only applies to shoppers in the United States. European shoppers have policies similar to GDPR, which prevent data collection without the initial permission of Internet users. So, if you have access to Ishaap via a North American account, check if this system bothers you.

Nintendo does not specify exactly what data it collects via Google Analytics, but the same services that many websites use to see how many users are coming in and how much time they are spending on different webpages. Creators use YouTube services to see where their visitors are viewing, what devices they use to view, and how much time they spend viewing content. The number of subscribers is also a part of the service. So, again, Nintendo will be monitoring shopping habits and trends at Switch Eashop via Google Analytics. The Nintendo account service also uses the Google authentication platform for 2-pass authentication, so it seems that Nintendo really wants Google services.