London, old iPhones (and so on) in exchange for a beer, an English bubble attempt

This is an attempt by young startup company Spring Cycle to recycle technology equipment for only a week. In fact, Prince Arthur Pub in Shortditch was renamed and allowed to launch a new trade-in device. Cash old electronic devices. The old electronics collected after that are repaired and resold in a new look.

The idea came after the release of recent data that the UK could overtake Norway, the current global leader as the largest European producer of electronic “waste” by 2040. In fact, the English country produces 1.6 million tons of electrical waste each year, Equals eight pints per person. The comparison that the comrades of the Spring cycle have actually recreated is that every consumer returns their beer.

“When we no longer use our old technology, it’s important that it be put back into circulation for someone else to use,” said Daisy Lowe, a British model and environmental activist who is in the bubble to take part in the effort. Increasingly technology is entering the future, on the other hand we have to deal with older tools that are more difficult to dispose of.