CES 2022: LG’s virtual presentation reveals mixed reactions

Las Vegas, Jan. 05. (Yonhap) – LG Electronics Inc. It welcomed visitors to its largest booth at the Consumer Electronics Show (CES) in Las Vegas on Wednesday, offering an alternative approach to showcasing its latest technological innovations in the midst of an extended period of Govt epidemic. -19.

At the 185-square-meter eco-friendly booth, built of recycled or recyclable materials, LG Electronics almost showcased new consumer electronics products ranging from indoor gardening equipment to dual filter air purifiers.

At the entrance to the stand, visitors have to download the app on their mobile phones to scan photos at kiosks and view 3D rendering of LG devices.

Then, while navigating the physical experience at the kiosks and interacting with the products through virtual reality, they can take a self-guided tour using QR codes while zooming in or rotating the image.

The company explained that “LG’s goal is to seamlessly connect viewers in Las Vegas and around the world using advanced virtual and augmented reality technologies, enjoying the unique benefits of its latest innovations and unified vision.” .

In view of the global health crisis, the idea of ​​minimizing face-to-face contact and allowing the general public access to corporate content anywhere seemed appropriate.

One participant, who works at Motorola and wants to remain anonymous, said the app is very easy to use.

Commenting on the Govit-19 epidemic, he said, “It’s acceptable (see virtual presentation).

However, downloading a great app can be frustrating and time consuming for visitors from all over the world.

Some seemed to be disappointed in the virtual experience.

“I’m here to record videos of real new products that we can see in real life. If I can not, I do not need to travel from Brazil to the United States, ”said Jackson Boeing, who visited the Global Tech Show on the opening day.

“If we do not have access to the latest version, why are we here?” He said downloading this processor was “frustrating” for international audiences like him.

“Bring back the products. I did not understand a virtual conference, came from Brazil and could not see anything.”