If you do not like a video, you can always inform its author, but no one can guarantee it anymore. YouTube has made a slight update on its platform by hiding the counter Did not like. Now, there is only one “do not want” button next to the thumbs up counter, no indication of how many times it has been pressed.
This innovation seems to have paid off after months of testing. “In this test, visitors can still view and use the button, Describes the YouTube team in a blog post. But since they did not know that number, we found that they were less likely to target the ‘Dislike’ button of the video to increase the number. In short, the data of our experiments have reduced unpopular raids. ”.
The YouTube team noted that small creators and beginners are particularly targeted by this behavior. “We want to create an inclusive and respectful environment where creators can feel successful and safe to express themselves.”, The company continues. Creators can still see the number Did not like By accessing YouTube Studio.
YouTube is not the first site to try to hide approval and denial counters. A few months ago, Instagram gave users the option to choose whether or not to display the number of “likes” in their posts. Here, too, social networking has spurred a measure of well-being, especially among younger people.
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