Recently We reportedElectronic Arts may seek to change the name of the popular FIFA franchise. Later it became a brand name EA Sports FC Registered in the European Union and the United Kingdom. According to The New York Times, there is a very simple and important reason for this growth process: money.
Electronic Arts has been in the FIFA series for the past two decades More than $ 20 billion FIFA also benefited a lot from it, some annually $ 150 million In royalties. The 10-year deal expires soon after the end of the World Cup in Qatar and FIFA now wants to raise almost twice as much money. During the talks, FIFA reportedly demanded a total of $ 1 billion for the four-year cycle.
But this is not the only reason FIFA and EA do not agree on what the license should include. Wants to explore other areas with EA license. One wants to cover the highlights of existing games, video game competitions and digital products such as NFT by brand name. FIFA wants to explore these areas.
Electronic Arts has not yet commented on the talks. However talks are over and we will find out next year. If the two sides do not agree, FIFA 23 will appear under a completely different name. Content and Player and Match Licenses will not change anyway, as the contract with the professional player representative FIFPRO has recently been extended and the licenses are protected.
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Source: The New York Times
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