Apple promotes social justice and equality efforts

We reported this morningApple is planning a big announcement. However, presenter Gayle King says this will not be a new product, but one should expect something “bigger and better”. Now Apple has revealed the secret. In short, the company launched new projects within the REJI “Ethnic Equality and Justice Initiative”. The company thus fights against formal racism while at the same time promoting equality. An Innovation and Learning Center (an Apple Developer Academy in Detroit) historically for African American colleges and universities is now planned for about $ 100 million to support students in the fields of “programming” and “technology”. There is a greater emphasis on providing venture capital funding to “other communities of entrepreneurs and people of color belonging to black communities”.

“Creating a better world in a hurry is a responsibility of all of us – these new projects are a clear signal of Apple’s continued commitment,” said Apple CEO Tim Cook. “From students to teachers, developers to entrepreneurs, and community organizers to advocates for justice – we are launching the latest REJI initiatives with partners from a variety of professions and backgrounds. We’re proud to support and align our words and actions with the values ​​of equality and addition, which have always been very important to us at Apple. “

Apple announced the REJ initiative last June after the Black Lives Matter movement was kicked out following the assassination of George Floyd. Apple is committed to promoting equality in education, business and criminal law. Therefore, Lisa Jackson takes over Apple’s VP’s management of environmental, policy and social initiatives:

“Everyone deserves the same opportunities, regardless of skin color or zip code,” says Jackson. “For a very long time, people of color communities have faced major injustices and institutional hurdles that prevent them from pursuing the American dream. We are proud to provide our voice and resources to create new drivers of equal opportunity who can inspire and make meaningful change for others.”

Detroit receives first Apple Developer Academy

At the center of Detroit, Apple plans to open its first developer academy this year. Courses are to be offered there to teach and improve application development skills to the local community. They want to achieve this in partnership with Michigan State University. They want to offer both projects. The 30-day introduction will reveal an initial knowledge while at the same time giving an insight into the daily life of a developer, while the intensive course will last ten to twelve months and deepen the skills.

In addition, a number of assistance and support programs are planned Extensive communication Describes in more detail.