Williams, 23-time Grand Slam champion, has been the highest-paid female athlete in the past four years – earning between $ 18 and $ 29 million.
But Osaka has now broken Maria Sharapova’s previous record for a female athlete which was established in 2015 when she totaled $ 29.7 million.
The sponsor dream
To date, Osaka has won two Grand Slam tournaments, becoming one of the brightest stars on the WTA Tour.
She beat Williams at the US Open in 2018 to claim her first major before doubling her course at the Australian Open the following year.
Its form on the ground has fluctuated since then, but its overall appeal has only increased.
Born in Japan, Osaka grew up in the United States and became popular with sponsors.
According to Forbes, she now has 15 approval partners and has signed a lucrative clothing deal with Nike.
Osaka ranks 29th in the top 100 highest paid athletes, ahead of Williams, 33rd. The full list of Forbes for 2020 is expected to be released next week.
Coping with shyness
Despite his obvious talent on the field, Osaka initially struggled with global attention.
The shyness made interviews and interaction in the locker room difficult, but she is now determined to make the most of her platform.
“I feel like if I asserted myself, I would have had the opportunity to see what would have happened.”